Marketing and Communication Manager

Marketing and Communication Manager

A marketing and communication manager is really a public specialist who serves, promotes and preserves business relationships between an organization and its clients. With the increase in globalization and competition, companies are now relying more these on marketing specialists to offer advice on strategy and policy to ensure their success.

Job Description of Marketing and Communication Manager

Marketing and communication managers form their domain and relationships in the media, public, general industry and the internet. They place themselves into strategic relationshipsmarketing and communication managers include: so they are easily recognized and associated with the products they are promoting. They must develop an understanding of the culture of the community, fellow employees and consumers transfer this information into income generating opportunities. Some of the specific functions of

• drafting of press releases
• organize trade shows and seminars to keep in contact with their client
• conduct research on market trends
• conduct sampling of the product to ensure it is at a desired standard
• assist in the design and production of advertising campaigns
• managing and motivating staff under their control

Education Required to Become Marketing and Communication Manager

Most employers require that Marketing and Communication Managers to have earned at least an Online Bachelors Degree. This validates the level of trainability and knowledge of the individual. However, for jobs in top companies, training that is more specialized is required at the Master or PhD Levels. This is paramount due to the high level of expenditure involved in managing a successful marketing campaign and investors require returns on their investments.

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Marketing and Communication Manager