Online Bachelor of Business Administration Degree in Marketing

The Bachelor of Business Administration in Marketing prepares participants for entry level to middle management business administration positions in an organization’s marketing department. The program objectives of the BBA in Marketing Specialization is to provide students with a solid foundation in marketing concepts and business that will develop their understanding of all aspects related to the marketing process. In particular, the program focuses on providing students with a thorough understanding in:

• consumer behavior and market research to effect the marketing decision process
• how to implement business strategies to accommodate the changing global marketplace
• analyzing business problems
• market pricing
• influencing consumer-buyer behavior
• the use of technology in marketing and presentations
• assessing organizational needs and suggest ways of improving organizational standards
• how to advertise and promote
• managing retail operations
• international trade

The marketing specialization at this level also provides the resources needed to develop students’ abilities and gain valuable experience in sales management, marketing as well as develop proficiency in research, oral communication, speaking and business writing, spread sheets, problem solving, team building and leadership skills. The program helps them to develop ethical values that are crucial to gaining respect within the global business environment.

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Online Bachelor of Business Administration Degree in Marketing